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23 May 2019

The Bespoke Dudes [POP-UP STORE]

After 100 retailers worldwide, the first single-brand pop-up store of The Bespoke Dudes Eyewear opens in Milan.

The Bespoke Dudes is the young Italian voice of bespoke tailoring and artisan excellence. The collaboration with TENOHA Milano borns from the sharing of ideals that are reflected not only in its structure but also in the meticulous choice of brands in its SHOP, including The Bespoke Dudes Eyewear, expression of craftsmanship, simplicity and elegance.


From 9 May to 31 July, at the multi-purpose space in TENOHA MILANO, in the heart of the Navigli, it will be possible to discover the entire collection of TBD eyeglasses and sunglasses and attend events dedicated to men’s fashion and the presentation of a new eyewear collection, conceived and made in secrecy. Visitors will be able to get in touch with Italian craftsmanship, enhanced and conveyed by the hands of artisans in the classic and timeless designs of the TBD collections.

Within the multi-purpose space in TENOHA, it will be possible to try out all the models chosen and created with care by The Bespoke Dudes Eyewear, a variety of frames in acetate and high-quality metals, different but complementary glasses bearing the names of the tailoring masculine, from the iconic Cran sunglasses to the unique double-deck Drill. 





The Bespoke Dudes Eyewear was born in March 2015 precisely from the desire to enhance Italian craftsmanship in the world by creating products with a classic design, inspired by Made in Italy tailoring, the work of more than 50 years of craft experience in a family-run workshop.

A dream that translates into a variety of models in acetate and high-quality metals, different but complementary glasses, which bear the names of men’s tailoring and which, in turn, are exceptionally sold in tailors for their intrinsic elegance and quality.